As a real estate agent, your goal is to make sales. Communication is one of the most important aspects that you need to succeed in the field. While you may boast an amazing personality and have elite communication skills, sometimes it is just not enough. Public relations can make a huge impact on improving your sales. Here are some tips that will get on the right track.
Look to Create a Market Report
Knowledge speaks wonders in the real-estate industry. By performing the simple task of creating your own market report for the season and submitting it to reporters or newspapers, you will demonstrate how knowledgeable you are with real estate. There is a possibility of you getting regular features, which will immediately get your name out there. People have a tendency to trust who they regularly read and if they just so happen to enjoy your reports, you could have potential sales in waiting.
Use Social Media to Your Advantage
Social Media has been dominant these past years. Almost everybody owns at least one social media account. Take advantage of this by creating a profile for yourself and consistently put up listings that you would like to sell with pictures and captions. With regular feeds coming through your potential clients’ social media account(s), they will acknowledge your work. This can be anything from blog posts to journals entries that can be viewed publicly. By utilizing Facebook’s feature to target the audience that you would like to pitch to, you can be sure that there will be some interest brewing after narrowing down your options and putting out solid listings.
E-mail Blasting: The Right Way
E-mail blasts are a great way to reach clients. By sending out e-mails to different people, you have the opportunity to directly involve yourself with your client. Try an article that includes tips and tricks about the current market rates As mentioned before, you can write your own market reports to send out. Captivate your reader with a bold headline that just begs them to open it. Once you’ve hooked the fish, reel them in with some solid writing.